Beta-Calco Inc. ("we," "us," or "our") is committed to protecting the privacy and security of the personal information we collect from individuals. This policy outlines our practices regarding the collection, use, and protection of personal information when you interact with Beta-Calco, including through our website and marketing communications.

Scope of Policy

This privacy policy applies to customers, prospects, consultants, and visitors to our website. It does not apply to Beta-Calco employees.

Types of Personal Information We Collect

We may collect various types of personal information, including:

• Identifiers: Name, phone number, email address, and any additional information you choose to provide.
• Technical Information: Information such as your IP address, browser type, device ID, and usage data collected via cookies, web beacons, and similar technologies.
• Commercial Information: Records of products or services purchased or considered.

Legal Basis for Processing (GDPR)

We process personal information based on:

• Consent: For sending marketing communications. You have the right to withdraw your consent at any time.
• Legitimate Interests: For analyzing website usage, improving our services, and general business operations.
• Contractual Necessity: For processing transactions and fulfilling our obligations when you purchase products or services from us.
• Compliance with Legal Obligations: To comply with applicable laws and regulations.

Collection of Personal Information

We collect personal information directly from you when:

• You sign up for our marketing communications or newsletters. We ensure that your consent is explicit, informed, and compliant with GDPR, CASL, and CAN-SPAM regulations. This includes clear opt-in mechanisms, where you actively agree to receive communications from us.
• You interact with our website, including filling out forms, making inquiries, or voluntarily providing additional information.
• Automatically, via cookies and web beacons, to enhance your experience and analyze website usage through tools like Google Analytics. Our cookie consent banner ensures that you can manage your preferences and opt into tracking cookies as required by GDPR.

Use of Personal Information

We use your personal information for the following purposes:

• Marketing Communications: To send you promotional emails and newsletters. We require your consent before sending any marketing communications, and you can opt out at any time using the unsubscribe link provided in every email, in compliance with CASL and CAN-SPAM.
• Website Analytics: To understand and improve how visitors interact with our website using Google Analytics. Where possible, we anonymize data to protect your privacy.
• Customer Support: To respond to your inquiries and provide customer support.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected or as required by law. Specific retention periods depend on the nature of the information and the purpose for which it was collected. For example:

• Marketing Data: Retained until you withdraw consent.
• Transaction Records: Retained for as long as required by law (e.g., for tax or audit purposes). You may request the deletion of your data at any time, and we will process such requests in compliance with GDPR, CCPA, CASL, and CAN-SPAM requirements.

Your Privacy Rights

Under GDPR:

• Access: You can request a copy of the personal information we hold about you.
• Rectification: You can request that we correct any inaccuracies in your personal information.
• Erasure ("Right to be Forgotten"): You can request that we delete your personal information, subject to our need to retain certain information for legal or business purposes.
• Restriction: You can request that we limit the processing of your personal information.
• Data Portability: You can request a copy of your personal information in a commonly used and machine-readable format.
• Objection: You can object to the processing of your personal information based on legitimate interests or for direct marketing purposes.

Under CCPA:

• Right to Know: You have the right to request that we disclose the specific pieces of personal information we have collected about you, the categories of information collected, the purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out of Sale: You have the right to opt out of the sale of your personal information. Please note that Beta-Calco does not sell personal information to third parties.
• Right to Non-Discrimination: You have the right to not be discriminated against for exercising any of your CCPA rights.

Under CASL and CAN-SPAM:

• Opt-Out: You can unsubscribe from marketing emails at any time. We promptly honor opt-out requests and ensure that all marketing communications include a clear and easy-to-use unsubscribe link.
• Identification: Our emails clearly identify Beta-Calco as the sender and include our contact information.
• Content Compliance: We do not use misleading subject lines or deceptive content in our emails.

To exercise any of these rights, please contact us at info@betacalco.com. We may ask you to verify your identity before processing your request, and we will respond within the timeframe required by the applicable regulations (generally one month under GDPR and 45 days under CCPA).

Notice for California Residents

If you are a California resident, you have additional rights under the CCPA as outlined above. Please note that we do not sell personal information. However, we may share your information with service providers for business purposes, including marketing and analytics, under strict contractual obligations that prevent them from using your information for any other purpose.

Data Transfers

Your personal information may be transferred outside the European Economic Area (EEA) and California to countries that may not have the same data protection laws as your country of residence. When transferring personal data outside these regions, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission or other lawful transfer mechanisms. For California residents, we ensure that any such transfers comply with CCPA requirements.

Security Measures

We employ a range of security measures to protect your personal information, including:

• Firewalls and Antivirus Software: To protect against unauthorized access and cyber threats.
• Access Controls: To restrict access to personal information to only those employees and contractors who need it to perform their job duties.
• Regular Reviews: We regularly review and update our security practices to ensure your data remains secure.

Children’s Data

Beta-Calco does not knowingly collect or process personal information from individuals under the age of 16 without parental consent in compliance with GDPR or under the age of 13 without parental consent in compliance with CCPA. If we become aware that we have collected personal data from a child without appropriate consent, we will take steps to delete that information promptly.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyze website usage. You can manage your cookie preferences through your browser settings or our cookie consent banner.

Changes to this Privacy Policy

We may update this privacy policy from time to time. Updated policies will be posted to our website with an updated effective date. Continued use of our services after any changes constitutes acceptance of the new policy.

Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us at:

Beta-Calco Inc.

Email: info@betacalco.com